JD Bug has won the iF product design award for its new First Bike, out of 2,756 entries from 43 different countries. It's a children's bicycle made of two molded components. JD Bug, a pioneer in urban mobility with three factories in Taiwan and China, will launch a TV campaign in Germany and France, starting in June, to promote its recently introduced Cool Carver, a kick scooter whose two back wheels rotate by up to 360 degrees for a quick change of direction or to pass obstacles. It will be a TV advertising campaign on the main children's channels in both countries, accompanied by various P.R. and promotional activities.

Topics