JD Sports Fashion Plc has announced on Jan. 18 the completion of its acquisition of the 40 percent minority stake in Kraków-based Marketing Investment Group S.A. (MIG), making JD the 100 percent sole owner. The acquisition has been completed following receipt of the European Commission’s decision declaring the transaction compatible with the Single Market.

By taking complete control of the Polish group, JD has further simplified its European operations and created the opportunity to accelerate the roll-out of the JD brand in Central and Eastern Europe.

In the financial year to January 2023, MIG generated revenue of around £270 million (€414.4 million). As of Dec. 30, 2023, MIG operated 403 stores in 13 countries, including 23 JD stores, over 180 Sizeer stores, 17 Timberland stores in Poland and 9 Umbro stores. In addition, the company focuses on developing sales through e-commerce channels, including timberland.pl, NewEra.pl, butysportowe.pl and several others.