JD Sports Fashion is raising the surface of its store...

JD Sports Fashion is raising the surface of its store in the Bluewater shopping mall near London from 9,544 to 18,966 square feet. Digitalization is the big buzzword in retailing right now, but as Fashionmagazine.com has noted, Peter Cowgill, executive chairman of the U.K.-based retail group, made an interesting statement in favor of physical stores while commenting on the company's recent results because of “the often social nature of consumers' shopping trips and impulsive nature of their buying decisions combined with the importance of cash to a high proportion of our demographic.”