JD Sports Fashion will be featuring the boxer Anthony Joshua, the Manchester United star Jesse Lingard, the American actor Jaden Smith, the TV and radio host Maya Jama, the musicians Anne Marie, Ella Eyre and Bugzy Malone and the TV host HRVY in its Christmas advertising this year. The U.K.-based sports retailer will be airing commercials in the U.K., France, the Netherlands, Spain, Italy and Ireland and showing them in cinemas in Malaysia and Singapore. Imagery from the ad campaign will appear in JD stores, on outdoor media in 13 countries and on JD's own social media platforms, which currently reach some 85 million people. The TV spot and its teaser were developed in-house by JD's brand directors Stephen White and Victoria Dougherty.

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