The parent company JD Sports Fashion Plc made the decision to cease compensating the losses of Sports Unlimited Retail in November 2023. As a result, Sports Unlimited Retail filed for bankruptcy.
JD Sports, the parent company of Aktiesport, Perry Sport and Sprinter shops in the Netherlands, has been experiencing significant financial losses for several years. Earlier this year, it was revealed that some of the company’s retail stores would be taken over by the UK-based Fraser Group. This move helped prevent the bankruptcy of United Sports Group (USG).
JD Sports paid €26.5 million for the acquisition of the two Dutch chains. Subsequently, both Perry Sport and Aktiesport were transferred to a new subsidiary: Sports Unlimited Retail.
