JD Sports is reportedly starting its own chain low-cost gyms in the U.K., to be run by Alun Peacock, a former associate director of DW Sports Fitness. The first studio is due to open this month in Hull on the premises of a former Fitness First gym. Also, JD plans to launch a discount-oriented fashion retail chain before the end of this year. It will probably be called Open, like a couple of stores in Liverpool and Glasgow that the British group was operating about ten years ago, but the format will be completely different.