Jean-Charles Marchionni is the new representative of Ispo in France, replacing the Munich-based Thomas Grenot, who is now coordinating all the agents of the fair around the world. Marchionni's function will be to encourage more French retailers to visit the show and to help exhibitors to make the most out of their participation in the fair. He joined Rossignol in 1995 and filled several sales and marketing responsibilities inside the company. In 2009, he set up his own viral marketing company in Voiron, Step Up Marketing, to help brands to make the most out of the events they sponsor.

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