Jimmy Reynolds was appointed international director for the Regatta and Dare2B brands earlier this year, following the departure of Laurent Houlier. Reynolds previously spent nearly six years with the Pentland group, as multi-channel business director for Speedo International and then interim group digital director for Pentland Brands. He has dealt with key accounts such as Tmall and JD.com in China, as well as Amazon, Zalando and Decathlon. Previous employers include Henleys Clothing as well as Fatface, Animal and the Blacks Leisure Group.

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