JJB is launching a dedicated in-store area at its Trafford Center store in Manchester in conjunction with Nike. The area will offer free Nike Training Club fitness classes for female shoppers, as well as provide a dedicated area for Nike sportswear. The move is part of the company's efforts to join up with major brands such as Nike and Adidas on the refurbishment of its network of stores, with an eye to eventually sourcing exclusive product lines. The Trafford Center store also has areas set aside specifically for football, running and equipment, as well as a women's wear department.

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