John Eades, former footwear product director at Reef, and a finance expert, Michael Ferreri, have partnered to found a new firm, Vere Sandal Company, that offers eco-friendly thongs made in the U.S. Based in Geneva, New York, it promises better quality and comfort than its competitors and an alluring styling for its products. Its first line of men's and women's three-point thongs for the surf and outdoor markets will be available in spring 2011. Vere says its sandals are made with a mix of recycled and recyclable materials and have been designed to eliminate nearly all waste in the production process.