Joma, the Spanish manufacturer of sportswear, has opened an employee gymnasium at its corporate headquarters in Portillo de Toledo, Spain. Running was a major theme at the inauguration, as Joma announced that it would be converting the number of kilometers run by employees into donations in euros to the Fundación Española del Corazón (Heart Foundation of Spain). A few months ago, Joma already set up an online platform, called Curra y Corre, that helps runners reconcile their exercise with their work lives. For a fee of €35, participants receive discounts on Joma products, certain items of running attire and coaching from professional athletes.
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