Jon Sinko, who spent the last 20 years in the action sports division of the Adidas Group, has joined Element as vice president in charge of merchandising and design. Sinko was most recently global head of product marketing for skate apparel, footwear, accessories and snowboarding at the Adidas group, based in Portland, Oregon. He has been involved in many aspects of the German group's action sports business, from launch strategy to implementation. Sinko began working for Adidas as an apparel developer, two years after his college graduation in marketing.

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