Jorcani Sports has added Starboard to its portfolio of surf-related brands distributed in Spain and Portugal, which includes Bic Sport, Liquid Force and Mystic
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
The UK online running retailer says it is the first in its category to partner with Puresport, adding electrolytes, gels and creatine.
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