Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at events. He joins Vermont-based Julbo USA after most recently serving as editorial director at outdoor publisher Height of Land Publications, where he was responsible for the production of four print magazines covering the outdoor sports landscape. From 2010 to 2019, he worked for Backcountry Magazine, including 3 years as editor-in-chief. “I’m really looking forward to applying the skills and experience I’ve gained over a dozen years publishing magazines at Height of Land to a company as unique and exceptional as Julbo,” Cohen said. “The brand’s story is very special, and I’ve long believed its product is the best out there. I’m excited to work with Julbo’s athletes and ambassadors and through events to share these stories.”

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