Los Angeles-based footwear brand K-Swiss and McLaren Racing announced a new partnership that will begin in late spring 2023. This is the first time for K-Swiss that the footwear brand has ventured into the world of Formula 1 racing to expand its presence and reach new customers. With Formula 1’s popularity growing exponentially worldwide, especially in the U.S., the collaboration will give new impetus to the K-Swiss product line. The K-Swiss and McLaren collection will be ongoing and consist of footwear and a consumer apparel range. In addition, the footwear will be worn by the pit crew and engineers on the track before being released to the public. Both brands have a rich heritage: K-Swiss celebrates its 57th anniversary this year, while McLaren aims to celebrate its 60th anniversary in 2023. Following the launch of an initial collection for Spring 2023, more will follow as part of the new multi-year relationship. The products will be available on Kswiss.com, McLaren.com and at select retailers.
