K-Swiss, together with Palladium under the umbrella of Chinese manufacturer Xtep since 2019, has a new VP of marketing: Anna Amador brings rich industry experience from previous positions at Skechers, Adidas and Nike. ”I’m thrilled to join the team and contribute to the success of the heritage brands of K-Swiss and Palladium. There is so much opportunity and I’m looking forward to working with the great group of people here and building on the momentum of both the performance and lifestyle divisions,” she said.
In addition, Kristina Barclay will lead the company’s e-commerce operations. Barclay was most recently e-commerce operations director at Paige and previously worked at AG Adriano Goldsmith. She will be responsible for the K-Swiss and Palladium brand websites.
