K2 pushes snowshoeing in Germany

2011-03-04T00:00:00

K2 is promoting its Tubbs and Atlas brands of snowshoes with the help of two former ski racers, Rosi Mittermeier and Christian Neureuther, and by means of a special snowshoe tour due to be held in the next winter season in association with Intersport Germany.

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.