Kant is going to be the new exclusive distributor of Elan for Russia from next month. The Russian company replaces Sporty, which is going to concentrate on imports of motorcycles. Vsevolod Kurguzov, who worked with Sporty, is moving to Kant to keep the same brand strategy. Kant also distributes Blizzard and other brands, but it will form a dedicated business unit for Elan, with its own sales and marketing structure. The unit will make use of Kant's logistics, its management of human resources and its experience in sales of ski and snowboard products at the retail and wholesale levels, a market segment where it claims to be the leader. Kant says it is going to continue to set up new stores, starting with a second one in Samara.