Kappa's German licensee introduced a new marketing campaign in cooperation with Ferrero in Germany. The campaign is called 'Sports meets Style' and is aired on the main German TV channels. It is also running in magazines and on the Kappa and Ferrero homepages. Consumers buying selected Ferrero products can collect points in order to exchange them for a range of Kappa products, like caps, T-shirts, hoodies or bags. Kappa Germany officials indicate that their sales of Kappa shoes increased in 2010, but declined to provide specific figures.

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