Kaufhof Sportarena has launched its virtual store, offering a first selection of 1,300 sports items that should go up to 2,000 in due course. A link with social networks allows customers to share their impressions with friends. The chain, which belongs to Kaufhof, manages 13 Sportarena stores and four Wanderzeit stores in Germany. Kaufhof, which operates mainly in the department store business, had relatively stable sales of €2.1 billion in the exceptional nine-month financial year ended Sept. 30, with same-store sales up by 0.9 percent for the year and by 1.1 percent for the latest quarter.

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