Keen has opened an enlarged mono-brand store in Atrium Flora, a premium shopping center in Prague, through its successful Czech distributor, Outdoor Concept. Replacing a smaller outlet that was opened on the same site three years ago, it's the third Keen store in the city.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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