Keller Sports has become a retail member of the Sport 2000 buying group in Germany. The partnership will give the company access to the private label offerings and special make-ups of Sport 2000. With a premium positioning in the market, Keller Sports offers a narrow selection of branded products online (see SGI Europe Vol. 26 N° 31-32 of Sept. 30, 2015). It recently opened its first physical store in Munich.

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