Keller Sports launched a new online shop, called Keller X, earlier this month. The German high-end online retailer aims to sell selected lifestyle products and accessories by brands like Nike, Adidas, Puma, New Balance and Asics on its new web store. The number of brands will be expanded in the coming season, adding a few unknown new labels as well as popular labels, like Satisfy Running from France and Descente Allterrain from Japan. Keller X plans to offer sneakers as well as fashion products and accessories.