Keller Sports, the German multi-channel retailer based in Munich, won the German Brand Award 2017 at the end of June. Other bands that were given with the award were Uvex, Lowa and Led Lenser. Among the sporting goods retailers that participated, Keller Sports was the only company that won an award. With a premium positioning in the market, Keller Sports offers a narrow selection of branded products online. It recently opened its first physical store in Munich. The company also won the Shop Usability Award on June 22. The award honors the most innovative online stores in Germany.

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