L-Fashion Group, which markets sports brands such as Luhta, Rukka and Icepeak, has struck an interesting partnership with Li-Ning. The Finnish company, whose sales grew by 10 percent to about €250 million last year, will be the exclusive distributor of the Chinese brand in some European countries: the German-speaking ones, the Netherlands, France, Slovenia, Croatia, Western Russia and Finland. It will also act as a non-exclusive distributor in others ….(more in the next issue)

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