Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, who will also be competing in Paris. Paris 2024 submitted four sports to be included: breaking, sport climbing, skateboarding and surfing. Since the latter three were also part of the Tokyo 2020 program, breaking will be the only sport that makes its debut in Paris 2024.

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