Lacoste has acquired all the assets of the family-owned Basi...

Lacoste has acquired all the assets of the family-owned Basi Group, which has been its Spanish licensee since 1962. The move was described as part of the brand's “premiumization strategy.” The brand has about 100 directly operated stores, franchises, factory outlets and shop-in-shops in the country. In addition to Lacoste, ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading this article subscribe now for the following benefits:

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Guest chronicles, interviews, insights from industry experts and knowledge partners
  • Case studies and best practises on business challenges
  • Download interactive charts, data and analysis to integrate into your presentations

for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   


If you are interested in a Team or Corporate subscription, click here to find out more