Lacoste has acquired all the assets of the family-owned Basi...

Lacoste has acquired all the assets of the family-owned Basi Group, which has been its Spanish licensee since 1962. The move was described as part of the brand's “premiumization strategy.” The brand has about 100 directly operated stores, franchises, factory outlets and shop-in-shops in the country. In addition to Lacoste, ...

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