Lacoste has announced a plan to expand its current logistics center in Troyes, in north-central France, to make it its future European logistics hub. A new building, called NEW – the acronym for New European Warehouse – will bring the area of the logistics platform up from the current 18,000 square meters to 54,000. The project is consistent with the brand's growth strategy, especially focused on the expansion of the e-commerce channel.

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