Lacoste has just launched a premium Olympic Heritage collection of polo shirts, hats and other lifestyle garments and accessories in a dozen countries under an exclusive, three-year licensing deal with the Lausanne-based International Olympic Committee. The line features prominently the Olympic rings and other proprietary elements of the Olympic Games' iconography. This year's collection is inspired by the 1968 Olympic Games in Mexico. For the summer of 2019, the theme will be the 1984 Olympics in Los Angeles.
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