Lacoste is taking many interesting and diversified initiatives at retail. It is redecorating its flagship store on Paris' Champs-Elysées in time for the Roland-Garros tennis tournament, to be followed by a restyled flagship on New York's Fifth Avenue that should open in June. Meanwhile, the brand is sharing a new store in the city's urban Palais des Congrès' shopping center with Gant, another brand belonging the same Swiss group, Maus. The French brand has also opened its first German children's store in Munich.

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