Lacoste has enlisted U.S. tennis star Venus Williams to promote its new fashion-sport styles created by Lacoste artistic director Louise Trotter as its new global ambassador. The seven-time Grand Slam winner, herself the founder of an activewear label, Eleven, will also support the efforts of the Lacoste Foundation, which has been promoting equal opportunities internationally since 2006. The images shown were shot by Stas Komarovski for British Vogue.
The film, announced this spring, is in cinemas now.
Nicolas Préault, CEO of Tecnifibre since 2018, explains what the company’s targets are, and how they want to triple net sales until 2025.
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
Intelligence, analysis and advice for the global sporting goods industry.
