Lacoste unveiled a new global store concept in early June that features a stronger and more immersive brand experience. Located at Westfield White City in Shepherd's Bush, London, the 140-square-meter boutique celebrates the heritage of the French premium lifestyle brand. The central feature is The Polo Wall, which features Lacoste signature polo shirts arranged in a rainbow of colors. Digital content throughout the store displays information on the collections and the history of the brand, created by the famous French tennis player René Lacoste.

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