ABG and Shaq file for digital trademarks
Like Nike, Adidas and many others, the Authentic Brands Group (ABG) is staking out a claim in the metaverse. As Footwear News reports, ABG and the retired NBA player Shaquille O’Neal filed three trademark applications in December for the word “SHAQ” as applied to non-downloadable virtual footwear, clothing, headwear and ...
Already an SGI Europe subscriber? Sign in here
It’s time to get you onboard. Subscribe today!
- Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
- Highly trusted business information you can rely on to make important decisions
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more