Afydad, the Spanish sporting goods industry association, is taking another step forward in implementing its “Spain is Sport” strategy. Following the launch of its new online marketplace in April, Afydad has now launched the Spain is Sport B2B showroom. In the new digital showroom, brands can present their products to a national and international professional audience, reach new international buyers and increase awareness of Spanish brands in general. Internationally recognized brands such as Bestard, Chiruca, John Smith, Joma, Ternua or Trangoworld are already part of the 360º virtual showroom, open to all segments of the sporting goods industry, including outdoor, fitness, padel, urban, wellness, nutrition brands and more. With ”Spain is Sport,” Afydad is also particularly targeting its partners’ penetration of the Chinese market. It is currently working on corresponding strategies with ICEX (España Exportación e Inversiones).