Afydad, the Spanish sporting goods industry association, is launching a digital marketing campaign as well as a digital platform for its members with B2B and B2C options. Each brand will have its own B2B space in a 360-degree virtual showroom, itself branded under the name “Spain Is Sports,” while an e-commerce platform will handle the B2B business. With the help of a consultant and of Icex, the Spanish export promotion agency, Afydad is exploring the prospect of a hub in China for an eventual virtual showroom and e-commerce platform there. All of this follows from the association’s short- and medium-term digitalization program to help “the sector’s firms in their growth and internationalization.” Afydad will be presenting its projects to all interested companies on Nov. 11. The program is driven by Afydad’s current president, Andrès de la Dehesa, who founded in 2005 Sportmas, a pioneering internet platform for the sporting goods sector.

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