Amazon and GoPro issued a jointly filed lawsuit on Aug. 9 against seven individuals and two companies for alleged counterfeiting of popular GoPro camera accessories, including “The Handler” floating grip and “3-Way” grip, extension arm and tripod mount. The defendants attempted to offer the counterfeit products on the Amazon store in violation of Amazon’s policies, infringed GoPro’s trademarks and violated the law, according to the lawsuit. Filed in the U.S. District Court for the Western District of Washington, the suit alleges that the nine defendants used GoPro’s registered trademarks without authorization to deceive customers about the authenticity and origin of the products and to create a false affiliation with GoPro. Amazon closed the defendants’ sales accounts and proactively refunded money to affected customers. Amazon stressed that it has invested more than $700 million and hired more than 10,000 employees in 2020 to proactively protect its store from fraud, counterfeiting and abuse. It launched its Counterfeit Crimes Unit and deployed it globally in June 2020. Last year, only 6 percent of attempted registrations of new seller accounts passed Amazon’s robust vetting processes and offered products for sale. In addition, less than 0.01 percent of all products sold on Amazon were claimed by customers to be fake.