The Federation of European Sports Retailers (Fedas) has developed a plan of action to improve the protection of employees, customers and particularly vulnerable persons in the retail sector from coronavirus infection. The concept was developed under the leadership of Peter Bruggmann, vice president of Fedas and president of the Swiss Sporting Goods Retailers’ Association (Asmas). In a first step, it is to be used in Switzerland, Germany and Austria, and to be subsequently applied in other countries. In addition, Fedas wants to encourage retailers through the #sportbleibt or #sportstays campaign initiated in Germany and rolled out in many other countries. Fedas describes the current crisis as threatening the existence of many companies. According to Michael Nendwich, who runs Fedas as well as the Austrian Sporting Goods Industry Association (VSSÖ), sales losses for retailers of up to 50 percent this summer and up to 30 percent for the 2020/21 winter season are possible, especially in tourist regions.