Jochen Schaefer, the legal advisor of the World Federation of the Sporting Goods Industry (WFSGI) and the European Federation of the Sporting Goods Industry (FESI), has launched his own website under the www.sjlegalonline.de domain in English and German. Besides providing information on his background and expertise, it has a special area reserved for his clients. Schaefer, who has been contributing some interesting opinion pieces to SGI Europe on dealings with e-tailers and other subjects, is a specialist in the sporting goods sector. After working as general counsel of Adidas from 1981 to 1983, he set up his own law firm in Nuremberg and merged it with another one in 1995. He recovered his independence in 2008, setting up his current law firm in the Munich area.