Beijing-based sportswear brand Li-Ning has opened its first ”urban custom store,” as the company has called it. Officially opened on Aug. 4, the store is located on the second floor of the Juntai shopping complex, within Beijing’s Xidan shopping area. The store is the brand’s first to feature an “intelligent conveyer belt system,” which is said to allow products to reach customers within one minute and forty seconds after placing an order, according to reports by local media.