Lotto has announced “Life's for living” as the tagline for its spring/summer 2018 campaign. Lotto's Life's collection is a range of footwear and apparel dedicated to being active both in sporting activities and elsewhere. The multi-channel advertising campaign will be featured across multiple digital media, including the launch of a new online store and a dedicated social and digital public relations strategy. The off-line campaign will translate into strong in-store presence as well as ads in newspapers and magazines. The campaign has been developed in partnership with KesselsKramer, an independent communications agency based in London and Amsterdam, with a production hub in Los Angeles. Lotto's new campaign was rolled out on March 6.

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