Lotto Sport Italia has licensed Filon Confecções to manufacture and sell the Lotto brand in the Brazilian market for the first time. The contract expires on Dec. 31, 2009 and carries the option of a 3-year renewal. Filon plans to distribute the products through specialized football shops, its own Filon stores and in the sport trade in general. The Brazilian company is expected to generate $20 million in the Brazilian market through the sales of Lotto products over the next three years.
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