Louis Garneau, the Canadian cycling specialist, has appointed Martin Trudel as executive leader of global sales and marketing. He will be responsible for the company's Garneau, Sugoi and Sombrio brands, and for overseeing new business development and opportunities. A 20-year veteran of the sporting goods industry, Trudel started to work for Salomon in Canada and then took on North American responsibilities of UTC. He subsequently became vice president at Coalision, in charge of sales for its Orage and Lolë brands.

Topics