Just days after announcing its first own footwear line, Lululemon is bolstering its executive team with the hiring of Simon Atkins as SVP of footwear and Phil Dickinson as SVP, global creative director.
Atkins most recently led basketball and U.S. sports at Adidas and has held several senior management and marketing positions at Adidas’ U.S. headquarters over the past 25 years. At Lululemon, Atkins is tasked with developing and executing the new global footwear strategy and business, overseeing innovation, development, merchandising and design, supply chain and brand collaboration.
Dickinson spent 15 years at Nike until 2012. He left the company in his role as VP creative director for Umbro to found Some Ideas, a creative agency in London with its own culture and style magazine. At Lululemon, he will be responsible for shaping the brand’s global creative strategy and product design roadmap when he starts his new job in July.
Atkins and Dickinson will report to Lululemon’s chief product officer Sun Choe.
