Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most impacted by systemic inequity around the world. An initial $5 million grant will be distributed through various non-profit organizations in Canada and elsewhere including The Girls Opportunity Alliance, The National Alliance on Mental Illness (NAMI) and The Trevor Project. The new initiative will consolidate the brand’s various philanthropic efforts including its Here to Be program, which has supported more than 750 non-profits with grants of $25 million since 2016.