Lululemon has opened a shop-in-shop of 90 square meters in the urban sports section of Oberpollinger, the high-end department store in downtown Munich. It’s the first of the kind in Germany for Lululemon, which already has a store in Munich and eight others in the rest of the country.
China is set to become Lululemon’s second most important market worldwide in 2026. This was specified by CEO Calvin McDonald. In an interview with China Daily he said: “Our new goal is to quadruple our international business again by 2026. The Chinese mainland will be a big part of that ...
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
Intelligence, analysis and advice for the global sporting goods industry.
