Lululemon announced its official entrance into the footwear category, allowing the brand to now offer a head-to-toe solution, made for women first. On March 8, the Vancouver-based company introduced its debut running shoe, Blissfeel, during a media event in New York. The style will be available online and in select stores across North America, Mainland China and the U.K. beginning on March 22. Three additional styles were also revealed, Chargefeel, Strongfeel and Restfeel, which will be introduced in the coming months. The brand said its men’s footwear collection will roll out in 2023, along with special edition and seasonal collections as the brand continues to grow the category with new offerings in the future.
