Macron and the Bologna Football Club have opened a new Macron-Bologna FC 1909 store in Bologna. The store is located in Galleria Cavour, an elegant shopping arcade just a few steps from Piazza Maggiore, which is the city's main square. Macron is the technical sponsor of Bologna FC. The club competes in Serie A, Italy's top football league. The new store sells Macron's 2017/18 collection, including the new shirt “Away,” as well as the merchandise of the club. Customers can buy tickets for Bologna FC matches in the store. They can also find Macron's lines for running and athleisure, in a dedicated area of the store. The inauguration was attended by some of the current players of Bologna FC as well as old champions of the club.

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