Macron has opened a new shop inside the Marconi Airport in Bologna, the city where the sportswear brand is based. Macron is also the technical sponsor of Bologna Football Club (FC). The team plays in Italy's Serie A. The new store, which is located inside the Schengen Boarding Area of the airport, will sell the official merchandise of Bologna FC and the Italian Rugby Federation, as well as Macron Athleisure products and the new line BLQ, created specifically for the Bologna airport. The store was officially inaugurated on April 4, in the presence of Macron's chief executive, Gianluca Pavanello, the president of the airport, Enrico Postacchini, as well as representatives of Bologna FC, including both players and the management. It is Macron's first store inside an airport. The store will be open every day from 05:00 to 21:00.

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