Macron is going to replace Nike as the technical sponsor of Lech Poznan for the next five years, starting with the 2018/19 season. Locally known as the “holejarze,” the football team's club has been the property of the Polish Railways for many years.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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