Manuela Pesko, a German snowboarding champion, is endorsing Falke's new total look in clothing as testimonial of the German sports sock specialist.
Coming off strong Olympic visibility in Cortina, the Norwegian heritage knitwear brand — whose garments are produced using hydropower — is investing in US and Canadian wholesale growth.
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
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